Category: Mobile Gaming - User Acquisition / Offerwall
Partner: Love Water - Puzzle
Objective: Geo-specific, high-intent gaming user acquisition

1. Background

Love Water - Puzzle is a mobile puzzle game focused on acquiring engaged players who complete in-game milestones and demonstrate long-term retention potential. As the game sought to scale its user base efficiently, the team needed an acquisition channel that could deliver players who would actively progress through gameplay, not just install and abandon.

Love Water - Puzzle was looking for a performance partner that could:

1. Reach mobile-first users who enjoy casual gaming

2. Align spend with verified in-game progression, not just installs

3. Scale acquisition through an integrated earning experience

That's where Klink came in.

2. Objectives

Together, Love Water - Puzzle and Klink aligned on three core goals:

1. Acquire high-intent gaming users at scale: Focus on players willing to complete multiple in-game events and milestones, demonstrating genuine engagement beyond the initial install.

2. Target priority regions efficiently: Run a geo-specific campaign optimized for markets where mobile puzzle gaming shows strongest engagement and retention metrics.

3. Maintain authentic gameplay experience: Ensure the earning path feels natural within Klink's platform while driving real value for the game's user acquisition objectives.

3. Partner Perspective

Love Water - Puzzle approached Klink seeking a user acquisition channel that could scale volume while maintaining quality signals around player engagement and retention potential.

The campaign represented a test of whether offer-based acquisition could deliver gaming users who complete meaningful in-game actions, not just download and churn.

4. Klink's Solution

Klink activated Love Water - Puzzle across its outcome-based offerwall, building a structured task flow that rewarded users for completing verified in-game milestones.

a) Offer Design: Pay for Gameplay Progression

Love Water - Puzzle's campaign was built around a 9-task progression system inside Klink:

Rather than optimizing for installs or impressions, Love Water - Puzzle aligned spend directly with verified in-game progression events. This created a clear connection between player engagement and acquisition investment.

The offer was structured as Free-to-Earn, meaning users could complete all tasks without any in-app purchases, ensuring acquisition focused on genuine gameplay interest rather than monetization pressure.

b) Geo Strategy: Targeted Mobile Gaming Markets

Klink ran Love Water - Puzzle as a geo-specific campaign published exclusively inside the Klink app, targeting markets where mobile puzzle gaming shows highest engagement rates.

This allowed Love Water - Puzzle to concentrate its budget on regions demonstrating:

• Strong mobile gaming adoption

• High completion rates on multi-step gaming offers

• Better long-term retention metrics for puzzle game genres

c) Verification & Reporting

Klink's infrastructure tied every payout to verified in-game event completion, giving Love Water - Puzzle:

• Transparent reporting on clicks, conversions, and conversion rate by milestone

• Clean mapping between Klink tasks and in-game progression events

• 7-day payout window after completion verification

• A repeatable, data-driven basis for campaign optimization and scaling decisions

All 5,500+ users who earned were verified through Klink's event tracking infrastructure, ensuring payment only occurred after confirmed in-game action completion.

5. Results

Within Month 1 of the campaign, Love Water - Puzzle achieved:

• 20,200+ clicks

• 5,500+ conversions (users who completed at least one verified in-game event)

• 27% conversion rate

For a mobile gaming funnel requiring multiple in-game event completions, this conversion rate demonstrated strong player intent and high-quality traffic from Klink's offerwall.

What This Means:

The 5,500+ users who earned represent players who actively progressed through gameplay milestones, providing Love Water - Puzzle with an engaged user base conditioned to complete multi-step in-game objectives.

6. Key Takeaways for Advertisers

Offerwalls can drive real gaming outcomes, not just install volume.

Mobile game developers often focus exclusively on CPI (cost per install), but install volume without engagement creates unsustainable unit economics. Love Water - Puzzle's approach paying for verified in-game progression, delivered users pre-qualified by their willingness to complete multiple gameplay milestones.

Structuring around concrete events gives growth teams clearer ROI measurement.

By tying spend to verified event completions rather than impressions or clicks, Love Water - Puzzle gained:

• Predictable CAC based on actual player actions

• Clear quality signals (players completing events vs. installing and abandoning)

• A foundation for LTV modeling based on early engagement patterns

Partnering with Klink lets gaming brands access an ecosystem already conditioned for multi-step completion.

Klink's 1M+ registered users and 6M+ completed tasks across the platform represent an audience familiar with outcome-based earning flows. When presented with gaming offers requiring multiple milestone completions, these users already understand the value exchange and demonstrate higher completion rates than cold traffic.

The 27% conversion rate signals strong offer-market fit.

Love Water - Puzzle's 27% click-to-conversion (where conversion = verified in-game event completion) indicates the offer structure resonated with Klink's user base and the task flow aligned with player motivations.

Why This Matters for Mobile Game UA?

If your team is exploring outcome-based user acquisition for mobile gaming, Love Water - Puzzle demonstrates how offer-based channels can deliver:

✅ Higher-quality users (verified by completing in-game milestones)
✅ Clearer attribution (payment tied to specific events)
✅ Better ROI predictability (pay for outcomes, not just impressions)
✅ Scalable volume (20,200 clicks in Month 1 from single platform integration)

Love Water - Puzzle is a solid example of how Klink can plug into a mobile gaming growth stack and deliver measurable, scalable results focused on player engagement rather than vanity install metrics.